Monthly Archives: December 2021

When it comes to running your business, a major portion of its revenue relies on the internet. Even the smallest details determine whether or not your website contributes to your bottom line. Using real world data to confirm if the website works well or not isn’t enough and thus needs areas of improvement. In order to stay one step ahead in the competition one should analyze the key metrics to help remain connected to your current customers and attract the new ones.

To help you get started with performance tracking the five major website metrics are discussed below.webOdoctor, the leading SEO agency in India makes crucial measurements and analysis to fetch your website visibility at the top.

Key#1

Website Traffic

Most webmasters are obsessed with traffic- that is the number of visitors into your website. If your website is growing, stagnating or declining the traffic figures are good indication for it, revealing much on the health of your website.

Total visits, broken into unique and repeat visits reveal how well you attract new visitors and how well you retain visitors. Ideally, unique and repeat visits grow simultaneously giving a healthy increase in total visits. Incase total visits growth is driven by repeat visits, the metrics will let you know that you are successfully building loyal followers but not doing enough to attract new visitors. Therefore bring new eyes to discover new strategies to your website.

Key#2

Traffic Sources

Apart from knowing your top level traffic, you should also be aware of the source of your visitors. Google Analytics breaks down your traffic source into four segments:

Organic, Referral,Direct and Social give few important snippets about your website.

Organic: Gives an idea on how well your website ranks in search engine

Referral: How many visitors come from another website with significant reasons

Direct: How many people are typing your website into their browser

Social: How many visitors come from the social networks based on your content and social media post.

It is always preferable if traffic comes from various sources, minimizing the risk of website being decimated.

Key#3

Bounce Rate

This is another important metric having an impact on SEO. It tells you about how many visitors leave your website immediately after arriving. The lower the bounce rate, the more visitors are sticking to your website. However, changes need to be implemented improving your bounce rate. With common reasons in your mind for high bounce rate like slow load times, broken websites, bad first impression and badly targeted keywords you can dig your mind to improve bounce rate.

Key#4

Top Pages

Entering the Behaviour section in Google Analytics you will find your best performing pages in terms of traffic volume. It is very important to know what pages receive the most traffic as it gives a clear picture showing what your audience responds to. However, to determine “top” page traffic numbers is not the only way. You should look at the number of social shares per page as a strong indicator.

Key#5

Conversion Rate

Another crude top-level metric is Conversion Rate which has a strong impact on your site’s profitability. Increasing your conversion rate from 1% to 2%, nearly doubles your profit. This tells you how to increase your traffic to perform a desired action.

Unique Visitors/ Conversions= Conversion Rate

The higher your conversion rate, the better your website is performing. A low conversion rate indicates that you are attracting the wrong traffic. Conversion through traffic source gives you an idea that a thought process when you are looking at your conversion rate.

Poor website performance can negate the positive results of tracking your website metrics.

Have you tracked website traffic before?

If not, then the numbers, charts and percentage can seem intimidating. Metrics may sound quite sophisticated but in reality they track a simple set of behavior.

This is the reason why everyone should be tracking at least few website metrics to make real, noticeable improvements to your website.

Look this may sound a bit counter intuitive, but the reality is companies that rapidly fix issues have far higher customer satisfaction ratings than companies that do not pose any issues for their customers, at all.

Ask questions to yourself while working on your website: Will the Customer be able to find what they are looking for?

Keep tracking every issue and the resolution that is being taken up for it. Monitoring time spent on each of them will tell you whether or not it is actually helpful.

Metrics support to give the exact figures and thus monitors a helpful solution.

Business owners and corporate houses do not stay behind in following any operative marketing strategy when it comes to endorse their brand. No matter what type of business it is -be it clothes, food, machinery or any services each business owner wants their business to be observed and used by the customers. SEO services in India do not limit themselves in acting only SEO or online marketing tasks, but they as well indulge in web designing, online researches, social media marketing aspects, online promotions and web developments.
SEO Services India
if you have own website, it is your duty to make sure that it is full of traffic. Keep in mind that your site will only thrive if it has plenty visitors. Though, it is not always simple to find traffic. So if you actually want to be successful in this, you have to be a bit more energetic. Find the utmost effective methods of drawing spectators to your site. The main thing is that there are several ways to make a website prevalent. One of them is the use of SEO methods. These methods support web owners to boost their sites for various search engines.

In fact, expert SEO Company in India serves website promotion over their expert technique and placing for a strong online presence. They proficiently analyses the requirements of the website whereas catering it to rank high on search Engines and increase to acquire maximum benefits. Their updated SEO method largely preface to influence out to billions visitors on Internet and helps the clients to increase the targeted traffic of the website.

Frequently it is witnessed that clients get wrong in intension that the expert SEO services price heavy to the pocket. There are several low cost SEO services providers that are similarly expert in their working and reasonable as well. They are ground with their single strategies of online and offline marketing is essential in today’s challenging economy and competitive market. SEO Company in Delhi provides best SEO strategy, and services at affordable space.
Web Development in India

At present MBINFOSOFT scientifically analyses the business and product supplies, and provides tailored cost-competitive, enthusiastic and scalable solutions. At present day simple Web solutions are not sufficient for today’s businesses, in its place Custom web Software is a great choice. For this determination, MBINFOSOFT in order to guarantee the customer can build, organize and preserve a selection of technology solutions for a variety of business through the world. The focus is at all times on developing systems and solutions that permit business to be flexible and dynamic allowing space to always be in race in the business marketplace. Numerous technologies are combined in web at present days. If the administrations, focusses to take on Web application for their business it assistances solves other problem that is amount of money convoluted.

In the fields of web development and designing, India has obtained a reasonable market in all over

These days schools use WhatsApp groups to send information to the parents about the college rules, exam schedules and updates on college events.

But if we want to send the same information to whole college students parents? So just imagine there are 1000 students in a school and I want to send School day schedule to all the parents. That’s where WhatsApp groups fall short. Or I could use WhatsApp broadcast but that has a limit of 256 contacts! But, this is time-consuming. Because of the all class teacher’s need to collect message details and contact details from the concerned person and need to add parents contact details in a personal phone and have to create group or broadcast and then send a message. Phew!

And still, there are so many colleges which don’t use this benefit from WhatsApp. As I saw every teacher have to call the parents to inform about student/parent council program and have to take the confirmation on whether they will attend the program or not.

Teaching job is hard enough as it is. Teachers have to teach subjects also besides that have to be active in other school activities, have to call and inform the parents and get the confirmation regarding some events. This really makes the teachers’ life hard.

Today, there are lots of new tools or software’s developed, by using that we can reach lots of people in a second. This is not only more effective but can be a great time-saving thing for overloaded teachers. WhatsApp marketing and WhatsApp Chabot are some examples of tools that could help.

Are you wondering what is WhatsApp marketing and WhatsApp chatbot?

Let me introduce you to these tools! WhatsApp Marketing is nothing but marketing or promoting your brand through WhatsApp. As I gave examples above related to schools, will continue with the same topic. For example, an academic year is going to start and you have a new course from this year. So how you will promote it? Using traditional marketing means you will put a banner outside the college or you will put an advertisement in the newspaper. But will that reach to expected admission rates? Maybe or may not be. But if you have 1000 contacts and you want to promote your course details through that then WhatsApp marketing will be the best tool. By using WhatsApp marketing tool you can send bulk messages to 1000+ contacts.

Now coming to WhatsApp Chatbot, it’s a WhatsApp autoresponder. For an example, if you want to invite parents to a student/parents council program and you want confirmation from them that they will attend or not. Then you can send a message by using WhatsApp Marketing like:

Hi, this is the call from “mention college Name” inviting you to attend the student/parent council program on “mention Date and time”. Please confirm your presence by sending Yes or No.

Once they send the reply it will directly connect to the WhatsApp Chatbot and remaining work will be done by the Chabot. If any changes in the schedule of the event or any other details about the event, Chabot will automatically send the update. It will work like if you subscribe on YouTube channel and you will get the recent video notification from that channel.

By using this tools teachers work will be made much easier and they will get the count of how many people are going to attend the program.